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01/29/07: The Nest Rewrites the Rules of Romance for Valentine’s 2007

Leading Couples Magazine and Website Reveals New Ways to Woo on February 14.

NEW YORK, NY (January 29, 2007) -- Millions of romantics will to embrace the annual celebration of significant others this February 14. Roses and chocolates are always appreciated, but are they really what it takes to woo a woman today? According to The Nest (www.thenest.com), the new website and magazine for modern married couples, members of the site’s community have weighed in on a different definition of romance than the average Hallmark card.


“From our conversations with thousands of married women on TheNest.com, conventional romance doesn’t always apply when it comes to showing how much you care -- especially after you’ve been together for a while,” explains The Nest Executive Editor Rosie Amodio. “This year’s most wanted gift: quality time, according to more than 600 of members of TheNest.com who we recently polled. Nearly 75 percent told us they’d prefer their husband spend a day with their niece over spending lots of money on flowers, and a whopping 91 percent opted for a week away at a four-diamond resort over a pair of diamond earrings.”


Want to give the gift of time and attention this Valentine’s Day? Consult this list of five fresh ideas TheNest.com designed to satisfy consummate romantics and cynical cupids alike:


Forgo the Fancy Dinner; Get Breakfast Instead

Seventy-six percent of couples polled said they’d be staying home on V-Day night -- simply because the crowds are just too crazy. But that doesn’t mean a romantic meal isn't in the cards. Beat the Valentine’s Day dinner crowd (and pumped-up prices) by dining at the best brunch spot in town. Call in sick and stay in bed a little longer to work up an appetite: There’s nothing sexier than playing hooky from the office to spend some extra time with your sweetie.


Skip the Four-Star Prix Fixe; Do Burger & Beer at the Best Dive in Town

More often than not, you’ll be spending way too much on a mediocre meal and too much time eavesdropping on the dozens of other couples out for the night. Romantic? Not so much. Why not go back to the early days of dating? Head to your favorite greasy spoon to enjoy a burger, beer, and the best cover band around.


Chronicle Your Love Story in a Photo Book, Not a Picture Frame

Taking time to make a gift goes a long way with women. Not Van Gogh? No worries. Creating a photo book using your digital photo account is foolproof. Just drag and drop your favorite pics onto each page, create captions, and name your tome (how cute is The Adventures of Schmoopie and Sugar Pie?). Storybooks range in price from $13-55 on sites like Shutterfly.com, Snapfish.com, and KodakPhotoGallery.com.


Instead of Cooking Dinner, Take a Cooking Class -- Together

A super-hot (literally) way for couples to get excited about new meals is by having fun learning how to make them. The best part: No cleanup! Check out your local culinary institute, college, or even Williams-Sonoma, where you can buy a session for two for $140 at select locations.


Forget the Silk Teddy -- Get Her a Red 'Razr Phone

Lingerie is so, well, expected. Hit the V-Day jackpot with this sleek and stylish cell: The MOTORAZR V3m phone now comes in a hot, shiny red. Bonus: You’ll also show you’re a conscientious guy -- the proceeds go to The Global Fund which helps fight AIDS in Africa. Other fresh gifts: a red iPod, a red Burberry bikini, or a hot pair of wheels, like the brand-new red Vespa.


About The Nest
The Nest (www.thenest.com) is the first and only multimedia resource for newlyweds covering all aspects of young married life. Created by The Knot Inc., makers of preeminent wedding resource The Knot, TheNest.com attracts more than 1 million newlyweds a year looking for built-for-two advice, stylish ideas, interactive tools, and resources for life’s happily ever after: from relationships, to home decor and entertaining, to managing marital money matters and starting a family. The Nest produces a quarterly magazine with a controlled circulation of 400,000 newlywed readers, and in partnership with Clarkson Potter, publishes books dedicated to newlywed life, including The Nest Newlywed Handbook: An Owner’s Manual for Modern Marriage authored by cofounder and Editor in Chief Carley Roney. The Nest content is also syndicated on MSN.com and to newspapers nationwide through McClatchy-Tribune Information Services.


For more ideas, log on to TheNest.com/vdaygifts.


Note to Editors: For more statistics on Valentine’s Day romance, fresh gift ideas, and tips on spicing up your relationship year-round from editors at The Nest, contact Melissa Bauer, Sr. PR Manager, at (212) 219.8555 x1020 or email pr@thenest.com.