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11/13/07: TheKnot.com and WeddingChannel.com Announce the Launch of BridesDecide.com

Compare the Presidential Candidates…and See Their Wedding Pictures. Leading Wedding Websites Motivate Brides and Newlyweds to Get Engaged in the 2008 Election.

NEW YORK, NY (August 13, 2007) -- According to a recent BridesDecide.com poll of brides and newlyweds, health care ranks as the most important issue, followed by the war in Iraq. As the US 2008 presidential election kicks into gear, BridesDecide.com, a new online destination designed to make it easy to compare the candidates and issues, has been buzzing with messages from nearlyweds and newlyweds about their views on virtually every important election topic. A first-ever joint venture between the two leading wedding websites, TheKnot.com and WeddingChannel.com, BridesDecide.com was created to encourage engaged women and recent brides -- busy women in their mid-twenties to mid-thirties -- to get involved in the 2008 election and make informed decisions about their community through the political process.


“There are more than 12 million brides and newlyweds in the communities of TheKnot.com, WeddingChannel.com, and newlywed site TheNest.com,” said David Liu, cofounder and CEO of The Knot Inc. “With such a huge pool of potential voters, we felt it was important to create BridesDecide.com as a channel for women to research and communicate with each other about the presidential election in a fun and straightforward medium.”


On BridesDecide.com, visitors can compare where candidates stand on different issues, easily find voting information, and also share their thoughts with other brides and newlyweds via the online message board community. Packaged in an entertaining, relatable editorial style, the fresh take by BridesDecide.com on the candidates also includes personal wedding details, such as which presidential candidate got married in a powder-blue tuxedo (we even have a photo as proof!), who rejected a suitor’s proposal multiple times before finally saying yes, and other candidates’ real wedding stories.


BridesDecide.com features include:

  • Compare the Presidential Candidates & Issues -- Pro-choice or pro-life?  Supports the war in Iraq or not? Find out how candidates measure up on big issues by selecting up to three candidates from the homepage and then clicking the “Compare Candidates” button. You can also check out where candidates stand on specific issues ranging from immigration and abortion to health care and education.
  • Register to Vote -- In partnership with 411.org, brides can enter their ZIP code and find the location of their local polling place. Brides who still need to register can go to RocktheVote.com and be a registered voter in time for the election.
  • Talk Politics -- Chat about the issues with other to-be-weds and newlyweds on the message boards in TheKnot.com, WeddingChannel.com, and TheNest.com communities. Just click on “Join the Discussion” and you’ll be directed to the message boards.
  • Stay In-the-Know With the Presidential Calendar of Events -- Right on the BridesDecide.com homepage, you can find a calendar of all the events leading up to Election Day November 2008, such as the primary or caucus in your area. There are also links to the most-talked-about articles and videos on the web.
  • See Candidates’ Wedding Stories & Photos -- Which two lovebirds tied the knot in their living room? Who proposed while watching a John Wayne movie? Click on candidates’ profiles to find their stance on issues as well as the story of their wedding.
  • Take the BridesDecide.com Survey -- A controlled survey on BridesDecide.com will be collecting the views of recent and future brides on everything from the war in Iraq to satisfaction with the 2004 presidential election to how health care should be managed.

“Brides and newlyweds are undergoing a very transitional lifestage where they’re making important long-term decisions that will affect their future,” said Carley Roney, cofounder and Editor in Chief of The Knot Inc. “This means that issues like education and health insurance are top-of-mind and electing a president that supports similar stances is a priority.”


“We look forward to learning more about this ‘bridal voting bloc’ and helping them get more engaged in the political process,” added Marilyn Oliveira, senior editor of WeddingChannel.com.


About The Knot Inc.

The Knot Inc. (NASDAQ: KNOT; www.theknot.com) is a leading lifestage media company targeting couples planning their weddings and future lives together. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website TheKnot.com, The Knot national and local wedding magazines, The Knot books, and television programming bearing The Knot name. The company’s subsidiary WeddingChannel.com, the second largest wedding website overall and the #1 wedding gift registry website, further increases the company’s share of the bridal market. Newlywed brand The Nest focuses on the newlywed-to-pregnancy lifestage with popular lifestyle website TheNest.com, The Nest magazine, a home decor book series with Clarkson Potter, and baby offshoot TheNestBaby.com. Also under The Knot Inc. umbrella are party planning site PartySpot.com; teen-oriented PromSpot.com; online personals site GreatBoyfriends.com; local baby site Lilaguide.com; and e-commerce and service sites for the wedding category such as ShopforWeddings.com, WeddingTracker.com, and GiftRegistryLocator.com.


Note to Editors:  To interview an expert or executive from BridesDecide.com, or to obtain statistics, tips, or checklists, contact Jacalyn Lee, Public Relations Manager at 212.219.8555 x1013 (jacalyn@theknot.com).