NEW YORK, NY (August 5, 2009) --The Knot Inc., (NASDAQ: KNOT) the leading lifestage media company and owner of the world’s #1 wedding website,TheKnot.com, announces international expansion as the company enters into a technology and content licensing deal with Australia-based Independent Digital Media.
The site, TheKnot.com.au, will launch in October and is set to become the most comprehensive and integrated wedding site in the country. With a strong mix of locally produced editorial and international content, TheKnot.com.au will join IDM’s beauty site, Primped.com.au, which launched in August 2008 and is now considered Australia’s leading premium beauty website.
The Knot will leverage its robust content databases and suite of online planning tools to provide Australian brides the most comprehensive and locally relevant wedding resources.
The site features:
- Unique format of searchable directories of everything from gowns and jewelry to flowers and honeymoons
- Photo galleries of ideas for all wedding elements from engagement to reception
- Advice on etiquette
- Planning tools covering budgets, guest lists, gift registries, and seating plans
- A virtual scrapbook
- Community forums
- Real Weddings
Alicia Richardson, former editor of Westfield’s WhatsWhat.com.au, has been appointed editor, and Tania Riddell, Conde Nast New York’s former accessories editor for Modern Bride magazine, has been appointed fashion editor.
“We’re so excited to be working with such a strong editorial team,”said The Knot Cofounder and Editor in Chief Carley Roney. “Together we’ll collaborate to combine our vast archives with fresh, local wedding planning content, creating an inspirational and practical resource for Australian brides.”
“Our goal is to launch five key online lifestyle brands --Primped.com.au has beauty covered and we are confident TheKnot.com.au will become the market leader in the bridal category,” said IDM’s Deputy General Manager James Hannan.
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About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; www.theknot.com), is a leading lifestage media company. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.