NEW YORK (March 6, 2012) – TheBump.com (www.TheBump.com), the fastest-growing pregnancy and parenting website, and AMC Theatres® today announce the Bring Your Baby Matinees program in 68 theaters around the country. Beginning today at noon, and on the first Tuesday of every month, select AMC locations are offering a fun and relaxed atmosphere for parents to meet, share advice and enjoy viewing a new flick with their babies. The program kicks off today with The Vow and provides parents with a comfortable and early daytime setting in a baby-friendly environment where crying babies are welcome. Parents can park their strollers, breastfeed and socialize with other parents in a theater that features brighter lights and lower volume.
“With more than 800,000 posts per month on TheBump.com community message boards, our community of moms is constantly seeking advice and giving guidance to each other,” said David Liu, CEO and cofounder of XO Group Inc. “In fact, we polled our members to find out their thoughts on this program, and an overwhelming 84% said they loved it. We’re thrilled to be expanding our online community by offering parents a real-life meet-up to exchange advice and socialize in a real setting with baby in tow.”
Promotion of Bring Your Baby Matinees includes website advertising on TheBump.com and AMCTheatres.com, geo-targeted email blasts and in-theater promotion. Buybuy Baby has also signed on as the first program partner. To find a local participating theater, log on to TheBump.com or AMCTheatres.com.
“We are excited to partner with TheBump.com to offer new parents a well-deserved treat – a movie matinee especially for them,” said Elizabeth Frank, senior vice president of strategy and partnerships at AMC Theatres. “At Bring Your Baby Matinees, AMC Theatres will provide parents with a great movie in a welcoming, baby-friendly environment.”
The Bump is the only multiplatform brand focused exclusively on first-time moms looking for the inside scoop on fertility, pregnancy and new mommyhood, reaching millions of moms each year through The Bump Network, including TheBump.com, Breastfeeding.com and The Bump local guide. The Bump editorial team, “born” on The Knot, provides new moms stage-by-stage advice, stylish ideas, local resources, interactive tools and a savvy online community who are obsessed with knowing about everything baby. The Bump is a part of XO Group Inc. (NYSE: XOXO; www.xogroupinc.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between.
About AMC Theatres
AMC Theatres delivers distinctive and affordable movie-going experiences in 347 theatres with 5,048 screens across the United States and Canada. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. AMCTheatres.com.
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Public Relations Manager