NEW YORK (October 12, 2012) – TheKnot.com, the number-one online wedding planning destination, will hit the runways of New York Bridal Fashion Week with its one-of-a-kind 360-degree approach to coverage of the latest fashion trends. Based on the hugely positive response from the site’s millions of members, brides on TheKnot.com can watch exclusive live streaming of Bridal Fashion Week on TheKnot.com and Facebook.
Brides across the world can tune in to TheKnot.com – the first and only resource to feature live-streaming runway shows – for exclusive, behind-the-scenes broadcasts of an unprecedented number of runway shows live from Bridal Fashion Week. The Knot is bringing brides unparalleled coverage of wedding dress designs from more than 20 fashion designers and is upping the ante, as brides can provide real-time feedback via Facebook Chat and watch the shows live, right from their Facebook news feeds. TheKnot.com will provide up-to-the-minute coverage from today’s hottest wedding designers, including Monique Lhuillier, Reem Acra, Ines Di Santo, Rivini, Maggie Sottero, Paloma Blanca, Siri and more.
TheKnot.com editors will be providing the fastest real-time coverage of dress designs as they’re presented on the runway via multiple platforms premiering on the ultimate social network for brides, TheKnot.com, and followed by every single social media outlet, including Facebook, Pinterest, Instagram, Twitter and more. Check out what editors are loving as they watch the models strut down the catwalk by following #TheKnotLoves and #BridalFashionWeek.
Our live coverage of New York Bridal Fashion Week will culminate with the biggest and best live show yet straight from the red carpet at The Knot Gala – the Oscars of the wedding world. On Monday, October 15, at 7:30 p.m., tune in as Carley Roney, prominent TV wedding personality of TheKnot.com, hosts all the A-listers live on the red carpet in “The Knot Gala Red Carpet Special”. This year’s celebration will bring together the who’s who of the wedding industry – all streaming live to brides at home on TheKnot.com and Facebook.com. During “The Knot Gala Red Carpet Special,” brides will see the most definitive and complete wrap-up of Bridal Fashion Week – where editors will showcase their top wedding fashion trends for the season and host top designers showing their favorite dress from the runway in person, exclusively for brides at home.
"The bridal industry is all about innovation, and Bridal Fashion Week highlights the trendsetting positioning and cutting-edge coverage that The Knot exemplifies," said David Liu, chief executive officer of XO Group Inc., parent company of The Knot. "We're thrilled to bring the best of the best in the bridal industry together to celebrate how The Knot continues to revolutionize the industry via our magazine, as well as our dominant presence as the industry leader in all things weddings."
The Winter 2012 magazine, hitting newsstands on October 23, features the largest number of Real Weddings ever and 20 of the world’s most amazing weddings from every top celebrity planner. Not only is the magazine available on newsstands nationwide, but The Knot also now has the broadest distribution, with magazines available across every single digital platform via the Nook, Kindle, Zinio, Google Play and Apple Newsstand in the US, Canada and Europe.
The Knot is renowned when it comes to the digital landscape via distribution of The Knot magazine on every platform across digital devices, including all tablets and smartphones, with the best-selling and top-rated wedding apps. The Knot is the top-selling national magazine digitally and on newsstands, with the most downloads of any bridal magazine. The new print issue features more than 575 pages of stunning bridal coverage, Elizabeth Messina’s most gorgeous wedding photo ever taken and star-power coverage of celebrity weddings. In fact, advertising sales increased 11 percent compared with the 2011 Winter issue, reestablishing the fact that print is vibrant at The Knot.
The Knot is the nation’s leading wedding resource, reaching nearly every bride in America through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; The Knot book series; and syndicated columns in newspapers nationwide. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO
), a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Follow The Knot on Twitter @theknot
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Public Relations Manager