Brides are more design-savvy than ever, so it's critical that the design of your marketing materials is sending the right message. From online to offline, it's essential to have a cohesive and professional look in order to truly stand out in today's market. You'll leave this session with things you can do today to give your marketing materials a makeover! What We Covered:
- What is the #1 thing that can make or break your marketing?
- What are some tips for creating gorgeous websites and print materials?
- Is your logo hurting your business?
- What is an asset library and why is it essential to have one?
Lori Richmond, Creative Director, Creative Services at XO Group Inc.
Lori Richmond has more than a decade of experience working on and managing in-house graphic design teams. Currently, she is Creative Director of the Creative Services department at The Knot, where her team of award-winning designers and copywriters execute a wide range of B2C and B2B projects including local and national advertiser programs, banner ad campaigns, website designs, email marketing campaigns, corporate branding and marketing materials, sell sheets, and more across both online and print. Lori's team is in the unique position of providing design services to various business lines across The Knot Inc., resulting in a beautiful and smart design aesthetic that always has business goals (and the bride) in mind.
Time With Q & A: 63 Minutes
Original Event Date: November 16, 2011 Click here to listen