Five things every wedding pro should know to develop meaningful PR.
Do you often wonder how certain wedding businesses get featured in The Knot, popular blogs, local and national television segments or quoted in local newspapers? Do you often wonder how your peers become industry “experts” and how they translate their status into more bookings and a booming business? The Knot is not only known as the #1 wedding website, but also as an industry expert and mainstay on television programs including The Today Show, Good Morning America, CNBC and Access Hollywood, as well as being quoted in such well-known newspapers as The Wall Street Journal, USA Today and The Washington Post. From developing an effective PR plan, to the basics of penning an effective press release, TKMI will provide you with the keys to creating buzz in your market. Here's What We Covered:
- Developing a step-by-step PR plan that focuses on both traditional and nontraditional media
- How to write an effective press release
- Developing a buzz-worthy pitch
- How to effectively position PR and marketing pieces on your website
Presenter: Jacalyn Lee, Public Relations Director, XO Group Inc.
Time With Q&A: 57 Minutes
Original Event Date: August 10, 2011
Click here to listen