For years everyone's attention has been on the Clicks -- to your ads; to your website; to your email. But now, finally, the smart marketers are focusing on Conversion -- what happens after those clicks, because those are the actions that result in sales. This webinar explained why Conversion is where you should be focusing and how to track how you're really doing. We also talked about why brides are using email so much more these days and using the phone less.
What we covered:
- Is this the end of the click?
- What is Conversion and how do I track it?
- How to communicate more effectively via email.
- How to Add Value at every touch point.
Presenters:
Alan Berg, VP of Local Client Solutions & Director of The Knot Market Intelligence and Tim Sudall, VideoOne Productions & WEVA Hall of Fame member. With over 19 years experience in advertising, sales and marketing to brides, Alan is uniquely qualified to help you maximize your return. Alan is also a member of the National Speakers Association, the leading organization for professional speakers.
Time:120 minutes with Q&A
Original Event Date:April 21, 2010
Click here to listen to the webinar.