In this webinar learn and discover key ways to make your emails relevant and successful. From email industry standards to creative best practices you’ll learn key email tactics to take away and apply to your email marketing program. Here's what we covered:
- Industry Best Practices
- Creative Best Practices
- Testing and Reporting tips
Alexandra Ness is the Email Marketing Manager at The Knot Inc., a leading lifestage media company targeting couples planning their weddings and future lives together. Alexandra has extensive experience in online email marketing, with a proven track record of implementing dynamic email campaigns to increase online traffic and revenue. In her current role, she focuses on managing and growing the email marketing programs for theknot.com, weddingchannel.com, thenest.com, and the bump.com. She joined The Knot Inc. from e-Dialog, a leading email service provider, where she helped manage and guide the email marketing programs for a number of clients, including The Children’s Place and Bausch & Lomb.
Time With Q&A: 35 Minutes
Original Event Date: May 17, 2011
Click here to listen