Many businesses place an ad and then sit back, waiting for the phone to ring. Does that sound like you? Are you tracking your ad response? Are you sure? Too many vendors think they know where their business is coming from, but they’re often relying on incomplete information or bad assumptions. Invest an hour with us and you’ll see how you’re really doing when it comes to knowing where your business is coming from. Whether you’ve been in business for 1 year or 50, you need to tune in.
What You'll Hear:
- How to track your ads -- print and online
- What is a lead?
- Quality vs. quantity
- Improving conversion in your ads
- What your ad and website can and can’t do
Presenter Alan Berg, VP of Local Strategic Solutions & Director of The Knot Market Intelligence
Time
102 minutes with Q&A
Original Event Date
August 25, 2009