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vendor testimonials

"Thank you to The Knot for your wonderful up-to-date services that you provide your vendors, from Webinars on Social Networking Tips, to increasing website traffic. Your cutting edge knowledge and wonderful website navigation has increased our business and bridal inquiries. The Vendor Dashboard is a great snapshot on traffic to our web page and allows me to track our progress vs. the competition."

--Christine Hussey,
The Inn at Longshore, Westport, CT

"The webinars are fantastic! This is my second or third live webinar and I have listened to several that were archived. The information is priceless and really helps me to hone my advertising and understanding of this industry. Thanks!"

--Kyle Bergner,
Kyle Bergner Photography, Laurel, MD

"I am very thankful for the webinars! When I signed up for online advertising I may have over looked all the great benefits offered to advertisers and I am thankful that The Knot takes the time to truly care about our businesses."

--Melissa Abeyta,
Epiphany Events by Melissa, Chula Vista, CA

“We are a family owned restaurant and function facility--now in our 29th year--and this seminar has given me the tools to increase our wedding business. Thank you!”

--Rebecca Smith,
The Barker Tavern, Scituate, MA

"Your information is on target, practical and respects the client -- very useful. Thanks, I'll be back!

--Mary Ellin Kurtz,
CalliGraphics, Brentwood, NY

“I want to let you know how absolutely thrilled I am with The Knot. The webinars are just amazing and Alan Berg has to be one of the most informative, clear thinking, engaging speakers. Thank you for all your continued efforts to bring your vendors information.”

--Tasha Owen,
Tasha Owen Photography, Tacoma, WA

“We have been really happy with The Knot and we want other vendors to know as well…we have 50 (bookings) to be exact for 2009, 80% of it was through The Knot.”

-- Amy Aragon,
Aragon Photography, Atlanta, GA

2011/02/15: How do I know if my ads are working? What's a good response from my advertising and marketing?

Are you a detailed ad tracker or flying by the seat of your pants? You made the smart decision to market your business to get more brides, so what should you expect in return? In this fast paced webinar we’ll tackle the age old question of Goals and Expectations so you can determine what a realistic goal is for your advertising and marketing efforts.

What We Covered:
  • The different types of response
  • The most common type of response
  • How to increase your ad and website response
  • Why your ads are only one piece of the puzzle
  • Why you may never know exactly what your ads are doing for your bottom line

Presenter: Your Host is Alan Berg, VP of The Knot Market Intelligence. With over 20 years experience in advertising, sales and marketing to brides, Alan is uniquely qualified to help you maximize your return. Alan is also an author and member of the National Speakers Association, the leading organization for professional speakers.

Time With Q&A: 103 minutes

Original Event Date: February 15, 2011

Click here to listen