Email is a marketing tool that can be as confusing as it is powerful. Why have an email marketing strategy? Learn from our very own email marketing manager, Alexandra Braunstein, as she shares her top tips for staying out of junk folders and growing your business with email.
What We Covered:
- Why you should have an email marketing strategy
- Four things your email program must have in 2012
- Key components to any successful email design
- Practical steps to get started
Alexandra Braunstein is the Email Marketing Manager at The Knot Inc., a leading lifestage media company targeting couples planning their weddings and future lives together. Alexandra has extensive experience in online email marketing, with a proven track record of implementing dynamic email campaigns to increase online traffic and revenue. In her current role, she focuses on managing and growing the email marketing programs for theknot.com, weddingchannel.com, thenest.com, and the bump.com. She joined The Knot Inc. from e-Dialog, a leading email service provider, where she helped manage and guide the email marketing programs for a number of clients, including The Children’s Place and Bausch & Lomb.
Time With Q & A: 61 minutes
Original Event Date: April 24, 2012
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