In this bumpy economy, it comes as no surprise that more and more brides are looking for ways to save. And while the idea of doing parts of her wedding herself isn’t new, there does seem to be a greater focus on it now than ever before. Whether it’s forgoing a planner, using an iPod for music, or making her own centerpieces, what’s a wedding professional to do? For this webinar, Alan Berg was joined by Kim Horn of Arizona Bridal Source and Mark Kingsdorf of The Queen of Hearts Wedding Consultants. Kim and Mark are two of just 50 Master Bridal Consultants in the world!
What we covered:• How to get on a bride’s radar when she’s not even looking for you
• Push marketing vs. Pull marketing
• What forms of marketing can get you noticed
• What to do once you have her attention
Presenter
Alan Berg, VP of Local Client Solutions and Director of The Knot Market Intelligence. With over 19 years experience in advertising, sales and marketing to brides, Alan is uniquely qualified to help you maximize your return. Alan is also a member of the National Speakers Association, the leading organization for professional speakers.
Time
115 minutes with Q&A
Original Event Date
February 17, 2010
Click here to listen to the webinar.