From the growing trend of price shopping to the online world of retail, jewelers have to work harder than ever to market themselves effectively to today's brides. This webinar focused on the major challenges jewelers face and included helpful tips on how you can overcome them. We also revealed results from The Knot 2009 Jewelry Study, including key demographics, jewelry spending and shopping trends, style trends and more.What You'll Hear:
• How the digital age has changed the bridal industry
• Sales etiquette and customer service tips
• How to perfect your web presence
• How to deal with price shopping bridesPresenters
Alan Berg, VP of Local Strategic Solutions & Director of The Knot Market Intelligence
Nikole Spangler, Jewelry Account Executive, The Knot Inc.
Kenneth Gassman, Jewelry Industry Research InstituteTime
77 minutes with Q&AOriginal Event Date
October 21, 2009Click here to listen to the webinar.