When I have conversations with wedding pros the discussion inevitably turns to their ROI, or Return on Investment. They want a good ROI from their print ads, their online ads, their emails, their direct mail, their bridal show participation and really everything they do. However, when I ask them how they’re tracking their ROI the conversation gets really quiet, really fast.
While there are a small group who really have a handle on it, most either don’t track it at all, or they’re using the wrong methods and metrics for calculating their ROI. Even if you do know your ROI you still have to decide if it’s good, or bad and make decisions based upon that. What we covered:
- What is ROI?
- How do you measure your ROI?
- What is a good ROI?
- How can you improve your ROI?
Alan Berg, is VP of Local Client Solutions and Director of The Knot Market Intelligence. With over 19 years experience in advertising, sales and marketing to brides, Alan is uniquely qualified to help you maximize your return. Alan is also a member of the National Speakers Association, the leading organization for professional speakers.
87 minutes with Q&A
Original Event Date:
May 18, 2010
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