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vendor testimonials

"Thank you to The Knot for your wonderful up-to-date services that you provide your vendors, from Webinars on Social Networking Tips, to increasing website traffic. Your cutting edge knowledge and wonderful website navigation has increased our business and bridal inquiries. The Vendor Dashboard is a great snapshot on traffic to our web page and allows me to track our progress vs. the competition."

--Christine Hussey,
The Inn at Longshore, Westport, CT

"I am very thankful for the webinars! When I signed up for online advertising I may have over looked all the great benefits offered to advertisers and I am thankful that The Knot takes the time to truly care about our businesses."

                                                                                                                               --Melissa Abeyta,
                                                                                        Epiphany Events by Melissa, Chula Vista, CA

“We are a family owned restaurant and function facility--now in our 29th year--and this seminar has given me the tools to increase our wedding business. Thank you!”

--Rebecca Smith,
The Barker Tavern, Scituate, MA

"Your information is on target, practical and respects the client -- very useful. Thanks, I'll be back!

                                                                                                                             --Mary Ellin Kurtz,
                                                                                                             CalliGraphics, Brentwood, NY

“I want to let you know how absolutely thrilled I am with The Knot. The webinars are just amazing and Alan Berg has to be one of the most informative, clear thinking, engaging speakers. Thank you for all your continued efforts to bring your vendors information.”

--Tasha Owen,
Tasha Owen Photography, Tacoma, WA

“We have been really happy with The Knot and we want other vendors to know as well…we have 50 (bookings) to be exact for 2009, 80% of it was through The Knot.”

-- Amy Aragon,
Aragon Photography, Atlanta, GA

2010/05/18: What’s your real ROI (Return on Investment)?

When I have conversations with wedding pros the discussion inevitably turns to their ROI, or Return on Investment. They want a good ROI from their print ads, their online ads, their emails, their direct mail, their bridal show participation and really everything they do. However, when I ask them how they’re tracking their ROI the conversation gets really quiet, really fast.

While there are a small group who really have a handle on it, most either don’t track it at all, or they’re using the wrong methods and metrics for calculating their ROI. Even if you do know your ROI you still have to decide if it’s good, or bad and make decisions based upon that.

What we covered:
  • What is ROI?
  • How do you measure your ROI?
  • What is a good ROI?
  • How can you improve your ROI?

Alan Berg, is VP of Local Client Solutions and Director of The Knot Market Intelligence. With over 19 years experience in advertising, sales and marketing to brides, Alan is uniquely qualified to help you maximize your return. Alan is also a member of the National Speakers Association, the leading organization for professional speakers.

87 minutes with Q&A

Original Event Date:
May 18, 2010

Click here to listen

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