XO Group Inc., formerly The Knot Inc., is a lifestage media and technology company connecting engaged couples, newlyweds, and first-time parents with the community, products, and inspiration they need to navigate the most intense years of their lives.
Our flagship brand, The Knot, is the authority on all things weddings, with fresh advice and ideas on the #1 wedding website, TheKnot.com, and in our magazines, books, and television programs. A sister site, WeddingChannel.com, packages stylish planning information with a patented registry search tool -- it’s the only place online where wedding guests can search multiple retailers to find and purchase the perfect gift from a couple's registry. Both brands also deliver what brides need most: extensive listings of local wedding planning services.
And we don’t just leave the couple at the altar! After the wedding, our members face a whole new adventure (and discover that wedded bliss includes things like shopping for insurance!). That’s when they turn to our newlywed brand, The Nest, for smart tools, down-to-earth advice, and an avid community that’s focused on everything from picking a good red wine to getting along with in-laws to shopping for a new house.
Our latest addition, The Bump, is all about...well, making babies! Created for first-time parents, this bustling website and local purse-size guide deliver the expert answers, real mom opinions, and local resources needed to survive pregnancy and the first six sleepless months.
To complement our lifestage brands, we’ve launched many unique services: e-commerce, which is focused on personalized products for weddings and baby gifts; personal website builders; and local mom social networks. Whatever our audience needs, we either direct them to the solution or develop one for them.