Cofounder, Chairman and CEO
David Liu is our cofounder, Chairman and CEO.
In 1996, Liu and his business partners (including wife Carley Roney) predicted that the emergence of Internet technology would become the perfect solution to the frustrating, antiquated process of planning a wedding. Their vision: a bridal media brand that would reinvent the $70+ billion wedding industry by appealing to modern couples and providing 24/7 access to stylish editorial content, modern advice, thousands of local professionals, and an online community. The Knot has since become the nation’s #1 wedding resource and most trafficked online wedding destination.
Under Liu's leadership, XO Group has expanded its reach to serve its audience across multiple lifestages from brides to newlyweds to first-time parents, adding The Nest and The Bump to its brand network. The company has extended these brands across multiple media platforms spanning magazines, books, streaming television, mobile applications and social networking, as well as a merchandising arm that includes gift registry services and an Internet wedding favor and supplies store.
Since founding XO Group, Liu has led the company from an Internet start-up to a publicly traded multimillion-dollar media leader in the wedding and lifestyle category, raising over $150 million in public and private financing along the way. Liu also led the acquisition and integration of the company's closest competitor, WeddingChannel.com, Inc., uniting two leaders in the online bridal industry.
In 2008, Liu was named Ernst & Young's Entrepreneur of the Year in the Media category. Currently, Liu serves on the boards of the Museum of Chinese in America (MOCA) and the Magazine Publishers of America (MPA). He holds a BFA in Film and Television from New York University. He lives with his wife and three children in Brooklyn, New York.
Michael Steib is our President, and joined XO Group in July 2013. Prior to joining XO Group, Steib served as Chief Executive Officer at Vente-Privee USA, an ecommerce venture backed by American Express and the world’s largest private sales site, beginning in 2011. Prior to that position, Steib served at Google, Inc. as Director, Google TV Ads from January 2007 to September 2009, and Managing Director, Emerging Platforms, from September 2009 to July 2011, where he helped build Google TV Ads and grow Google Mobile Ads and YouTube’s advertising business. From 2001 through 2006, Steib held positions at NBC Universal/General Electric, where he served as General Manager, Strategic Ventures, leading the creation of new digital businesses, and later as Vice President, Business Development, helping to close $20 billion in mergers and acquisitions. In addition, he previously worked on the development of new media businesses for Walker Digital, LLC, and as a management consultant with McKinsey & Company. Steib received a BA in Economics from the University of Pennsylvania.
Cofounder and Chief Content Officer
Carley Roney is our cofounder and Chief Content Officer. Roney and her partners founded XO Group Inc. in 1996 and quickly took the wedding world by storm with a fresh voice, stylish ideas and up-to-date advice. Today, The Knot Wedding Network is home to the #1 online wedding-planning resource, TheKnot.com, and the #1 registry site, WeddingChannel.com, which together reach nearly 2 million U.S. brides annually. Roney has been the driving force behind the brand’s expansion across multiple media platforms: from the web to magazines and books, television and video, social media and mobile applications. In 2010, she proved the brand’s global reach with the launch of Ijie.com, a lifestage website for the Chinese consumer.
Inspired by thousands of loyal users, Roney also created The Nest (www.thenest.com) and The Bump (www.thebump.com) brands for young couples and first-time parents—offering multimedia content, tools, and community platforms designed specifically for the unique needs of couples setting up homes and getting ready for baby. As today’s leading expert on real-world weddings and young married life, Roney has made frequent appearances on television shows such as TODAY, ABC Nightline, Live! with Kelly and Michael, Access Hollywood and more. She is the author of more than a dozen popular wedding, newlywed and baby books.
In 2008, Roney was named one of Crain’s New York “40 Under 40” and is regularly recognized and consulted as a mentor for women in business and entrepreneurs. She holds an MA in Cultural Studies and a BFA in Film and Television from New York University. She lives in Brooklyn, New York with her husband and three children.
Chief Product Officer
Rob Fassino is a cofounder of XO Group, and rejoined the company in June 2012 as Chief Product Officer. Before that, he was a systems and operations consultant to the iCC division of Group Commerce from May 2012 to June 2012. Prior to that, Fassino was Vice President/General Manager of Interactive at United Media from April 2007 to January 2011. Fassino previously served at XO Group as Vice President of Sales and Marketing from 1996 to 1998 and in 2005, and as Vice President of Business Integration from 1999 to 2004. Before cofounding XO Group in 1996, Fassino was a Broadcast Producer, Information Architect, and Co-Founder/Director of the Interactive Division at the Margeotes Fertitta + Partners advertising agency. Fassino received a BFA in Film from NYU’s Tisch School of the Arts.
Nic Di Iorio
Chief Technology Officer
Nic Di Iorio has been our Chief Technology Officer since February 2010. He previously served in the same position since February 2008, under the title of Executive Vice President and Managing Director, Technology Group. Before joining XO Group, he was cofounder and CEO of City24/7 LLC from October 2006 to January 2008, where he remains a member of the Advisory Board. Di Iorio was also a Principal at MarCom ASP Limited, a consulting company, from July 2006 to January 2008. Before that, he was Chief Technology Officer of the Interpublic Group of Companies (IPG), after serving as Chief Information Officer of the McCann WorldGroup (a wholly-owned subsidiary of IPG), among other roles at the company.
Prior to joining McCann, Di Iorio spent four years at Young & Rubicam as Vice President, Director of Global Network Services, where he was responsible for the worldwide strategy and implementation of its IT infrastructure. He also spent 10 years in Research and Development organizations at GTE and AT&T Bell Laboratories working on new technologies in the area of distributed systems, data networking, security, and telecommunications.
Di Iorio received a BS from City College of New York, earned an MS from Polytechnic University and has been published in both trade and academic publications.
Carol Koh Evans
Chief Operating Officer
Carol Koh Evans is our Chief Operating Officer. Prior to joining XO Group, Evans was General Manager for Massive Incorporated, a subsidiary of Microsoft Corporation and leading network for video game advertising. Evans returned to XO Group in May 2008 as Chief Operating Officer with unique, first-hand experience at the company. She previously worked at XO Group in corporate development, where she was instrumental in the execution of the company's successful IPO in December 1999 and the acquisition of Weddingpages, Inc., in 2001.
As Chief Operating Officer of XO Group, Evans oversees day-to-day operations of the company, including the ecommerce warehouse, customer service, national sales operations, registry business, and HR/administration. She also leads M&A and strategic partnerships for XO Group and manages other corporate development initiatives, including the company's international expansion in China and Australia.
Prior to joining Massive, following its acquisition by Microsoft, Evans spent five years with Microsoft in Corporate Development, Corporate Strategy, and MSN M&A, where she primarily supported Microsoft’s consumer initiatives, including the Online Services and Entertainment and Devices divisions. In addition, she previously worked as an investment banker with Lehman Brothers in New York and Hong Kong and Robertson Stephens in San Francisco, and participated in General Electric’s Financial Management Program. Evans received her MBA from Columbia Business School and her BS in Business Administration from the Walter Haas School of Business at UC Berkeley.
Executive Vice President, Local Enterprise
Kristin Savilia is our Executive Vice President of Local Enterprise, and joined XO Group in July 2005. From September 1999 to June 2005, Savilia was Executive Director of Bridal and Gift Registry at Linens ’n Things, Inc. Prior to that, she was a Regional Bridal Director and a buyer for Macy’s beginning in 1991. Savilia received a BA in History from Dartmouth College.
Executive Vice President, General Counsel and Secretary
Jeremy Lechtzin has been our General Counsel since May 2007 and Secretary since October 2007. He also currently serves as Executive Vice President. Prior to that, he served as a Senior Vice President and Vice President. Before joining XO Group, he was in private practice representing XO Group (then The Knot) and other public and private technology clients on securities, mergers, venture capital, intellectual property and general corporate matters with the law ﬁrms of Proskauer Rose LLP from February 2003 through May 2007 and Brobeck, Phleger & Harrison LLP from September 1999 through February 2003. Lechtzin received a BA in History from the University of Michigan and earned a JD from New York University School of Law.